Advertising just to reinforce the brand image.

BEHOLD THE DOPE MITTENS I purchased for $0.79 at one of the many dollar stores in the hood, Viva La Vida. I'm fairly certain that the people who made these had no idea what these words meant, but thought they were pretty in the way that Japenese teenagers will write English words on their textbooks (or, for that matter, the way Americans get vaguely Asian "characters" tattooed on their lower backs and shoulders that read "Cuddle Cookie").